
An
article several weeks ago in the Hoya made me recall a problem I've faced as a member of several student groups: communication. At Georgetown, it is very difficult to achieve successful, targeted advertising. You can't just send an email out to the whole school (you aren't allowed to), with new flyering policies and Mother Nature flyers are quite ineffective, and most are starting to ignore those facebook events where the creator just invites all their friends.
In the past, I've discussed the idea of creating a calendar just for Georgetown student groups where groups could post their events

and students could browse through the events all they wanted. I think this is initially a good idea, as other schools do this, but it runs into problems. Who runs it? How do you stop abuse? How does the running of it get passed on year to year? If you let SAC do it, you run into the problem of only groups with benefits getting access.
I was just browsing on my
Twitter page when a little light popped into my head. Twitter is the perfect medium for student group communication at Georgetown. Why?
1. Twitter is gaining greatly in popularity. Its not just for TechCrunch anymore. Tina Fey, Perez Hilton, President Obama, and tons of other mainstream celebrities are on it. Depending on your social group, a lot of your friends may already be on it. I think, assuming Twitter stays on its current growth path, that most people will have a Twitter account at GU in a couple years.
2. Student Groups can join and post about what they're doing and upcoming events. It's easy, free, and quick.
3. The best part: students have a choice of which groups to follow. If you are interested in Democratic politics, the environment, and international affairs, you can follow groups that relate to those. There would be no spamming like there currently is in our university email system (SO ANNOYING) and through facebook.
So everyday, as students check their Twitter page, they could see updates from all their friends, the companies they follow, and from College Democrats, The Corp, and the IRC. Simple, effective, and targeted.
What do you all think? Comment below.